In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

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Facebook Twitter Pinterest Reddit Email. I suppose it was that beauty marketing impacts us all, but there was no proof of that and very little discussion on the subject. Mr Tungate takes us along with him as he visits the scientists and marketers that enable our brandes, inserting himself into the story in little episodes so we can experience what he does. Nov 12, Sue rated it liked it. It seems that behind every successful beauty business is a hard-working entrepreneur as in the saga of Max Factor, an immigrant whose talent for wigmaking and theatrical cosmetics tungste him to Hollywood.

General readers and lower-division students. After every description of a new cosmetic line or trend, I would dutifly trek off to the internet to investigate.

I have had more fun and enjoyed reading this from cover to cover. Don’t have a Kindle? The Ugly Side of the Beauty Industry.

Jan 04, Anna Wilczek rated it really liked it. Mar 09, Stanley rated it liked it. Beauty products often reflect the concerns and fashions of the times from the rise of daily tungaet to nutrient-heavy skincare.

Mark Tungate really knows h I loved this book. Each chapter focused too much on the history of a certain brand but never really funneled back to a main thesis.


Review: Branded Beauty by Mark Tungate

You stumble across plenty of factoids you’re not sure what to do with. Kogan Page October 20, Language: I do know that when it comes to eyeshadows, I cannot buy drugstore brands because they crease and just look cheap on me.

The first half of the book describes the rise, usually from very humble beginnings, of industry legends such as Helena Rubinstein, Elizabeth Arden, Estee Lauder, Max Factor, and Charles Revson. Carol Wong January 19, at 3: Modern brands tell stories about their history such as brands founded by or collaborating with makeup artists and about their customers creating an aura of glamour or social consciousness.

With the advent of movies, makeup became something that was necessary for women to look their best, not something only fallen women wore. Most of the science behind beauty products is hokum and even if genuine the efficacy claimed for the product is orders of magnitude taller A brilliant history of the evolution of the powerhouse beauty brands of today as also some of the off-beat, niche and even the bohemian kind.

Branded Beauty delves into the history and evolution of the beauty business. Not a quick or easy read, but a well-written text book that I’m so glad to have encountered. One of these items ships sooner than the other. He visits the labs where researchers seek the key to eternal youth. Very good informative reading! Aug 15, Meg Harper rated it it was ok Recommends it for: His journey begins in ancient Egypt, where, as he puts it—beauty was an expression of divinity and perfume and powder were signifiers of status.

Bought this for my wife and she enjoyed reading it as much as I enjoyed watching her reading it I loved this book. It’s a very interesting read if you love sociology. Very interesting, but not interesting enough to finish reading. I particularly enjoyed chapter 7 The Stardust Factor which talked about Maximilian Faktorowicz who started as a wigmaker and a cosmetician at the age of 9 and ended up establishing Max Factor and Company in which is a known beauty brand to this day.


Jun 17, Ellen rated it really liked it. Branded Beauty by Mark Tungate Rating: This perfume will make you feel like you’re walking on a tropical beach. Withoutabox Branfed to Film Festivals.

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I wasted time and made myself frustrated. Page 1 of 1 Start over Page 1 of 1. East Dane Designer Men’s Fashion. Between the setup of this book starting with history then marketing, then both and the publisher’s printing btanded to put a double space after every paragraph, this mwrk a very long read.

Review “Readers will enjoy Tungate’s storytelling, and he includes helpful bullet points that summarize each chapter. Customers who viewed this item also viewed.

No monetary or any other form of compensation was received. Sentences begin on one page but are completely disconnected from the subsequent text.

Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate

I love matk, almost historoes of anything. For many women, and quite a few men, a beauty product of some kind ranks as an absolute must-have before leaving the house. Geauty presents the truth and rumor behind the most famous names in cosmetics, not to judge but instead to lay a foundation for understanding the marketing strategies that catapulted them to the center of our consciousness. I read it a few years out of date, but the main components of this book are relatively timeless.

He analyzes the marketing strategies used by those creating and selling beauty products.

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